I’m still looking for the perfect visual resource to complete my newest ad comp, however, in the mean time I came across a particularly exciting audi/visual experiment that peaked my interest. The game is called “Auditorium” and can be located here http://www.playauditorium.com/ and it essentially blends together some incredible visuals with a unique musical twist and a masterfully composed soundtrack. The goal is to manipulate neon flowing sound streams in particular patterns/ colors to light up musical outputs and create the final masterpiece. It’s definitely something worth experiencing, as words can’t even begin to do it justice, so I highly recommend checking it out if you’re into music and unique audio/ visual experiences.
I have been drafting up ad concepts since I was a little kid, and over the years I’ve put together a rough sktech book of the different ads/ comps I’ve come up with but have never done anything with them until now.
I was inspired by a a series of creative ads that featured photographs being used in a highly creative out-of-the-box type fashion, such as one in particular for a sushi/martini bar. The ad featured a fish swimming behind a martini glass and the olive in the glass was placed perfectly over the fish eye so it looked like the olive was the actual eye, and the martini was blue so it matched the water in the background. The other ad featured a slender woman in a kimono with her hair slicked and extended upwards, and her body was positioned so that it looked like she was a paintbrush and her hair was painting the brushstrokes on a japanese style painting in this particular ad.
I have designed a few such ads myself and decided to add a new section to my blog to feature them… I’m currently working on an ad concept I developed while working in London, so be on the look out for my new page and a new post very soon…
I had some free time tonight and decided to take a break/design something for fun. The picture is an inside joke but I wanted to play with some lighting effects after coming across a new U2 video. It reminded me of an old Apple ad for the latest Coldplay album featuring a silhouetted individual with all sorts of colorful visuals in the foreground and background. I liked the concept and decided to create a still shot of my own with a slight spin… I wanted to add more vibrancy to the image with an O’Neil jacket/shirt I had because I liked the colors, so I selectively brought out the colored sections and added a glow behind the image using a variety of image screens and blurs with a diffused brush to add another subtle effect. The image itself I de-saturated and darkened/ highlighted with some simple burn and dodge effects. I tossed in a few assorted brushes as well into the background image to add more contrast. I normally tend to go for a more clean/ simple look with my designs, but this was an experiment with lighting and effects, so here’s what I ended up with.
The high-res can be seen in my Photoshop section by clicking the image below: